The $200 Question: Are You Funding Comfort or Building a Person You Respect?

Every dollar you spend is an investment or an expense

Not just financially.

Identity-wise as well.

You’re either investing in who you are…Or who you’re becoming.

Or spending to invest in somebody else's dream.

There’s nothing wrong with Netflix.

Nothing wrong with going out with friends.

Nothing wrong with spending money on fun.

Fun matters.

Connection matters.

Rest matters.

But here’s the real question:

What are you building with it?

When you pay for a streaming subscription, you’re funding someone else’s dream.

When you spend $200 at the bar, you’re supporting the bar owner.

And again — that’s great. I love to support local small business!

But when was the last time you invested that intentionally in yourself?

The Bar and the Box

Let’s be honest.

Going out with friends and going to CrossFit aren’t that different on the surface.

Both give you:

• Social connection

• Music

• Movement

• Laughter

• Community

• 
  

Both can be the highlight of your day.

The difference is what happens after.

One gives you:

• A hangover

• Poor sleep

• Missed promises

• Regret

• Slower progress

The other gives you:

• Energy

• Strength

• Confidence

• Discipline

• Better decisions tomorrow

• 
  

One drains you.

One builds you.

Same fun.

Different return.

The Real Issue Isn’t Motivation

People think they’re waiting to “feel ready.”

You’re not waiting for motivation.

You’re waiting to become someone new without changing anything.

That never works.

If you focus only on goals — lose 20 pounds, get abs, feel confident — what happens when you hit them?

Are you done?

Or do you become someone who lives differently?

Identity beats motivation. Every time.

A person who works out doesn’t negotiate with workouts.

A person who values health finds time.

A disciplined person creates discipline.

They don’t wait to feel it.

They choose it.

Even on days they don’t feel like it.

Especially on days they don’t feel like it.

You don’t say “I have to go work out.”

You start saying, “I get to.”

It sounds small.

It isn’t.

Your brain follows the story you tell it.

So tell it a better one.

CrossFit Can Be Exactly What You Need Daily

This is where people miss it.

They think they have to show up a certain way.

You don’t.

Some days you need to compete.

Some days you need to move quietly.

Some days you need to talk.

Some days you need to be left alone.

Some days you need music loud enough to shake something loose.

CrossFit gives you space for all of it.

You can go minute by minute and get exactly what you need.

That hour is yours.

No notifications.

No pressure.

No pretending.

Just effort.

That’s not entertainment.

That’s ownership.

Maybe You’ve Drifted (we all have)

Drifting happens to everybody.

Life is always going to life.

Work shifts.

Kids get sick.

Schedules change.

Old habits feel comfortable again.

Starting over is not failure. It can be fun if you ease into it (you get those beginner gains again)

It’s a responsibility.

And here’s the part most people miss:

You can start over as many times as it takes.

Because every time you come back, you’re investing again.

You’re not behind.

You’re deciding to keep trying for yourself to be your best.

Maybe you’re Scared to join, which is understandable

You’re not supposed to feel ready.

Nobody walks into CrossFit in “CrossFit shape.”

Please 🙏

Stop looking at highlight reels.

Start looking at origin stories.

Everyone started uncomfortable.

Everyone started unsure.

Everyone started somewhere.

The only difference between them and you is a decision.

They invested.

Not in the gym.

In themselves.

The Return on Investment

When you invest in CrossFit, you don’t just get workouts.

You get:

• A community that expects effort

• Coaches who care

• Structure

• Accountability

• Confidence earned, not borrowed

• Habits that compound

You sleep better.

You eat better.

You feel better.

You handle stress better.

You show up better at home.

You show up better at work.

Life gets better.

Not because CrossFit is magic.

Because discipline compounds.

Choices compound.

Identity compounds.

Stop Treating It Like a Cost; it's not entertainment because it's fun.

$150–$220 a month feels expensive.

Until you compare it to what you’re paying for instead.

5+ Subscriptions you barely use.

Food that makes you tired and sick.

Nights that cost you two days of recovery.

You’re paying either way.

The question is:

Are you funding comfort at the cost of growth?

Or building someone you respect and a future to be proud of?

This Is the Plan

If you want to be stronger, healthier, more confident…

Simple.

Move.

Lift.

Sweat.

Show up.

Give the effort you have that day.

Repeat.

Not because it’s trendy.

Because it works.

Hard work always pays off.

ALWAYS

You don’t need another program.

You don’t need a new strategy.

You don’t need perfect timing.

You need commitment.

You need recommitment

And you need to decide that this is who you are now and forever.

Are you investing in distraction?

Or investing in yourself?

Start.

Or start over.

But decide.

Stay rad.

Coach Richard