Insurance agency marketing in today's marketplace is more complex than ever. If we think back to just 20 years ago, agencies were primarily using fax list canvassing, direct mail marketing, telesales, and perhaps some fax marketing. They might have tried seminars, trade shows and for those on the leading edge, they may have attempted something new called e Marketing. Today, canvassing, direct mail marketing and fax marketing is rapidly are in rapid decline as primary fax list marketing tools, and following close behind is telesales, clearly on the downside of its long career. Insurance agency e Marketing, webinars, SO and increasingly Social Media Marketing are on the ascent, and agents are challenged to keep pace with these new Web 2.0 developments even as they fax list must manage the day to day operations of the business.
How can agencies and brokers establish a fax list winning strategy in this challenging scenario? Instead of adding staff and overhead, many agencies are partnering with outsource providers to achieve their insurance marketing goals. In this case, outsourcing should not necessarily suggest offshore outsourcing, as some insurance marketing agencies are locally fax list staffed. Let's examine a few possible benefits of outsourcing versus internal hiring for insurance agency web marketing. A 'marketing Jack of all trades' no longer exists. In times past, it may have been possible to have one or two people in an agency who could handle all of the marketing duties. With the plethora of technology options in play today, skill sets have become highly specialized. It's uncommon fax list for a single person to have deep knowledge in more than a couple of areas.
There is no such thing as 'One size fits all'. It's no fax list longer possible to say, "A marketing program consists of A, B, and C." Different target markets, product niches, executive targets, and specialized industries require individual approaches, and marketing techniques that successfully target one area may not work with another. time is at a premium. Employees fax list are working longer hours and wearing more 'hats' in the workplace than ever before. It is highly unlikely that anyone at an agency has the availability to devote many hours to learning and practicing new web based marketing techniques. Consider the challenges of insurance agency e Marketing alone, understanding Bayesian filtering, the CAN-SPAM act, accidental use of rush words and fax list multi-part mime is just the beginning of the specialization required.